A mass media campaign that highlights the harmful impact of alcohol consumption on Filipino families. Through powerful storytelling and wide-reaching media placements, the campaign brings to light how alcohol-related illnesses and social harms take away meaningful time, stability, and shared moments within the family—impacts that are often overlooked due to the normalization of alcohol.

​The campaign highlights how cheap and accessible alcohol in the Philippines contributes to preventable deaths and harms Filipinos every day. Launched during Halloween, the campaign uses a striking creative concept to underscore the deadly consequences of alcohol consumption and the urgency of addressing it as a public health issue.

A national election campaign that calls for proactive action on tobacco, vape, and alcohol harms in the Philippines, especially during the election season. By leveraging the visibility of national campaigns, it urges voters to elect leaders who champion public health policies and health taxes that deliver real impact.

A multi-sectoral advocacy initiative bringing together health advocates, medical researchers, academics, policymakers, and patient groups to respond to the growing body of evidence on the harms of alcohol consumption in the Philippines. The campaign centers on strengthening public understanding of alcohol as a serious public health issue, supported by scientific data and lived experiences from affected communities.